Halsey referenced the album as early as 2014, posting "(and the Kingdom)" on Twitter,[8] and in 2016 when playing in Madison Square Garden she displayed the words "you can find me in the Kingdom" on a screen.[7] In February, she invited 100 fans in London to a church to hear four new songs from the album.[9]
In March, multiple Twitter accounts connected to Halsey began, seemingly for two people named Luna and White Nite, and two houses House of Aureum and House of Angelus, possibly as a reference to Romeo and Juliet, and she began mailing out quotes from the play to fans.[7]
The album was announced on March 7, 2017 via Halsey's Twitter account, along with a photograph of her holding a rose, and on March 23, announced the release date of June 2, 2017.[10][11][12][13]
To release the album cover, she had a global scavenger hunt, where miniature gun shaped USB's were hidden in 9 cities around the world with pieces of the cover. When all the pieces were found, they revealed the album cover art along with the announcement of the first single, Now or Never.
1. The Prologue
2. 100 Letters
3. Eyes Closed
4. Heaven In Hiding
5. Alone
6. Now Or Never
7. Sorry
8. Good Mourning
9. Lie (feat. Quavo)
10. Walls Could Talk
11. Bad At Love
12. Don't Play
13. Strangers (feat. Lauren Jauregui)
14. Angel On Fire
15. Devil In Me
16. Hopeless (feat. Cashmere Cat)
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